Now to say we are big fans of Wilderness Trail Distillery in Danville Kentucky is an understatement. We had recorded two episodes out at the distillery in our first year, so what better way to start off our second year than with an episode with Haley Perros from their marketing department.
Haley manages their social media accounts and is also one of their two brand ambassadors. She is a Danville native who graduated from the University of Kentucky where she studied integrated strategic communications. She’s been with the distillery since 2017 where she had to learn the ropes as a tour guide to totally understand every aspect of its operation so help grow the brand.
Seems like the perfect fit right? This could be the start of a great movie couldn’t it, hometown girl comes home after college to help turn a rising small craft distillery into a stop on the Kentucky Bourbon Trail where millions come to try their amazing Kentucky Bourbon. That story is still being written but it seems they have the beginning just right.
Haley is no stranger to podcast. Besides working at the distillery Haley also co-host, along with Dusty Wesley the Kentucky Music Preview, a website and podcast. The website offers a complete line-up of what live music that is playing regionally, and the podcast offers spotlight interviews with musicians, as well as The Listening Room Series, featuring an artist each month as their co-host, showcasing live shows.
So as you can see Wilderness Trail hit the jackpot with Haley. She is a force to be reckoned with and we felt blessed to have her as a guest. Now we did have some technical issues, this being only our second interview via our recording software Stream Yard. We however pushed through and Haley was a champ. My phone was battery was dying, the software froze, and our mics didn’t sound quite right but in the end we felt like we had something.
Haley explained how the distillery has produced 40,000 gallons hand sanitizer to meet community needs and to keep their staff working. They partnered with Caverndale Farms in Boyle County and Walnut Hill Farm in Logan County are providing grain. Other partners are: Cardinal Ethanol, Owensboro Grain for glycerin and Minuteman Press owner Steve Martin for donating labels. This group effort has supported those on the front lines during the battle against the spread of Coronavirus and it will supply healthcare providers and others with hand sanitizer.
Along with becoming part of the Kentucky Bourbon Trail in January, She was also proud to announce the eventual release of their 6-year-old wheated Bourbon. This will be a limited, Kentucky-only release hopefully before the end of May. This year seems like it’s going to be a big one for the Wilderness Trail team even with the delay set on by COVID19.
Just like everyone they have had to push their schedule, but they also have put plans in place to ensure their fans can still experience the same great hospitality and amazing events they have grown accustom to from Wilderness Trail Distillery.
So until them grab yourself a bottle of their fine bourbons or even a bottle of the rye. Pour yourself a glass and sit back while Jim and I let Haley take us down the well-traveled Bourbon Road to the Wilderness Trail Distillery. Cheers!
Mike (Big Chief)