Skip to content
Episode 193 August 30, 2021 · 20:21
193. Basil Hayden Toast Review

193. Basil Hayden Toast Review

Basil Hayden Toast hits the mat — new bottle, new name, new toasted brown rice mash bill. Is Freddie Noe's reinvention worth $50?

The Bourbon Road Media Player

Tasting Notes

Show Notes

Jim Shannon and Mike Hyatt are back in the basement bar — Big Jim Shannon's Barn Lounge — for another Craft Distillery Monday, and this week they crack open one of the most talked-about rebrands in bourbon right now. The brand formerly known as Basil Hayden's has shed its old paper apron label, its old name, and — most importantly — its old mash bill, emerging as Basil Hayden Toast. With a new bottle, a new glued-on label that actually stays put, and a toasted brown rice mash bill courtesy of eighth-generation master distiller Freddie Noe, this is a whiskey that demands a fresh look. The guys also remind listeners that they'll be pouring and recording live at Bourbon on the Banks on October 23rd — tickets are $65 at bourbononthebanks.org, or keep an eye on Instagram and the Bourbon Roadies Facebook group for a chance to win a pair.

On the Tasting Mat:

  • Basil Hayden Toast Kentucky Straight Bourbon Whiskey: 80 proof, toasted brown rice mash bill, produced at James B. Beam Distilling Co. under master distiller Freddie Noe. The nose opens with sour-sweet candy fruit — think sour skittles — layered with soft floral notes and a subtle toasted sweetness rather than the marshmallow character of the predecessor. The palate is smooth, easy, and decidedly sweet with only a pinch of white pepper for spice. A faint wisp of smokiness — almost reminiscent of a lightly peated spirit — shows up on the back end and pairs beautifully with the sweetness. The finish is medium in length; the low proof keeps things from lingering too long on the palate. Mike picks up sautéed pears with honey and cream, and both hosts note the absence of aggressive rye spice is the most defining characteristic — you sense the rye is gone more than you sense the rice is there. Picked up at $49.99 and described as an ideal summer sipper and charcuterie-board companion. (00:02:00)

Basil Hayden Toast represents a genuine overhaul — not just a cosmetic refresh — and Jim and Mike land in the same place: if you see it on the shelf, grab it. At fifty dollars it's fairly priced for something new and different, the bottle looks sharp on a bar, and it broadens the brand's appeal considerably beyond its previous audience. Freddie Noe's fingerprints are all over it, and the guys see it as the clearest signal yet of the creative direction he'll take the Beam legacy.

Full Transcript

Basil Hayden Toast Basil Hayden Freddie Noe James B Beam Distilling Kentucky straight bourbon toasted barrel brown rice mash bill 80 proof bourbon review craft distillery Monday Bourbon Road podcast bourbon rebrand summer sipper charcuterie bourbon pairing Bourbon on the Banks bourbon tasting Jim Shannon Mike Hyatt low proof bourbon whiskey review