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Episode 193 August 30, 2021 · 20:21
193. Basil Hayden Toast Review

193. Basil Hayden Toast Review

Jim & Mike taste the newly rebranded Basil Hayden Toast — new bottle, new name, new toasted brown rice mash bill, same 80 proof. Is Freddie Noe's latest move a winner?

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Show Notes

Jim Shannon and Mike Hyatt are back in the basement bar — Big Jim Shannon's Barn Lounge — for another Craft Distillery Monday, and this week they're cracking open one of the most talked-about rebrands in bourbon right now. Beam Suntory has quietly overhauled the Basil Hayden lineup from the ground up: new name, new bottle, new label, and a brand-new mash bill featuring toasted brown rice in place of the traditional high-rye grain. The result is Basil Hayden Toast, and Jim and Mike are among the first voices in the podcast world to weigh in on it.

On the Tasting Mat:

  • Basil Hayden Toast (80 Proof): A Kentucky Straight Bourbon Whiskey distilled at James B. Beam Distilling Co. under the direction of eighth-generation distiller Freddie Noe, this newly rebranded release swaps the classic high-rye mash bill for toasted brown rice as the flavoring grain. The nose opens with sour-sweet fruit reminiscent of sour skittles, floral aromatics, and a gentle wave of sweetness amplified by the toasted-barrel finishing technique. On the palate it is soft, smooth, and approachable at 80 proof — sweet up front with notes of sautéed pear, a whisper of white pepper, and a subtle smokiness on the back end that echoes a lightly peated spirit. The finish is medium in length, warm rather than fiery, and fades cleanly. The redesigned bottle features a glued paper label, a barrel-ring-inspired band, and an embossed BH logo — a significant visual upgrade over its predecessor. (00:02:14)

Jim and Mike close out the episode looking ahead to Bourbon on the Banks on October 23rd, where the Bourbon Road crew will be set up in a full barn lounge — complete with recording gear, which means a lucky listener could end up on the podcast. Ticket giveaways are being run through the show's Instagram and Facebook group, and tickets are available now at bourbononthebanks.org. Whether you're a longtime Basil Hayden's loyalist or someone who never connected with the old bottle, Basil Hayden Toast represents a genuine reinvention worth seeking out on the shelf.

Full Transcript

Basil Hayden Toast Basil Hayden James B Beam Distilling Freddie Noe Jim Beam bourbon review toasted barrel bourbon brown rice mash bill Kentucky straight bourbon craft distillery Monday The Bourbon Road podcast Bourbon on the Banks 80 proof bourbon summer sipper bourbon bourbon rebranding bourbon tasting notes high rye bourbon small batch bourbon Beam Suntory bourbon whiskey

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