446. The Heart of Bourbon with Filmmaker Bo Cumberland

Oh friends, and welcome back to another episode of the Bourbon Road podcast. I'm your host, Jim Shannon, and I'm your host, Todd Ritter.

We've got a great show for you today. So grab your favorite four and join us.

Hey roadies, it's Diane Strong with Bourbon on the Banks Festival. We've got another amazing event coming your way this year. Be sure to join us at the half and I'll tell you a little bit more about the event taking place October 4th, 2025.

Todd and I are proud to have Smokies Lifestyle Cigars as the sponsor of this episode and as the official cigar of the Bourbon Road podcast. Our hosts and listeners alike enjoy the ultimate experience of premium cigars. Smoky's Lifestyle Cigars are where flavor and craftsmanship meet. Find out more during the halftime break and at smokyslifestylecigar.com. The Surgeon General warns that cigar smoking can cause lung cancer and heart disease and is not a safe alternative to cigarettes. The Hill House Bed and Breakfast, located in Laredo, Kentucky, is ready to be your bourbon country home away from home. Located less than 3 miles from Maker's Mark, the Hill House is convenient to Bardstown and the rest of the Bourbon Trail. The next time you visit Bourbon Country, choose comfort and convenience. Choose the Hill House Bed and Breakfast. Listen in at the break for more details or visit their website at thehillhousekontucky.com. All right, long time listeners and new listeners alike, welcome back to the Bourbon Road podcast. I'm Jim and Todd is with us today. We are again in Frankfurt, Kentucky. I love gathering here at the Corner Rick House. It seems like it's become, you know, we always call it Studio B, but it's kind of becoming Studio A more or less. Maybe A plus, A minus, I don't know, something like that. It's a great spot for us.

It works depending on who's going to try things with us, I think.

Yeah. Well, it's a good spot. We're getting kind of used to meeting here, and we're glad to have our listeners back once again. And we do have a guest today, Todd.

Yeah. My good friend, Beau Cumberland, he's a Frankfurt Bourbon Society member. And if that name sounds familiar to our roadies that keep up on our Facebook page, he is the man behind the Frankfurt Bourbon documentary, of which I am a small, small part.

Beau, welcome to the show. Thank you so much. You're kind of a bourbon lover. I mean, you love bourbon. You drink it. You've had a number of projects that are related to bourbon, but when it boils down to it, you just like to drink bourbon with your friends, don't you?

I do. I am a bourbon lover. It's the reason I moved from Knoxville, Tennessee to Sparta, Kentucky.

Sparta, home of the Kentucky Speedway. Yeah.

That's kind of funny. I was just talking to someone about that speedway in the kind of sad demise. Yeah.

I've heard rumors that it might be coming back, but those are only rumors, so who knows.

Well, we can only hope. Yeah. It had a grand few races there, but they were something else. I did attend one of them. Yeah.

I guess for a racing podcast, we could deep dive on that, but we're here to talk about Frankfurt Bourbon and his documentary that's Coming out June 13th here in Frankfurt. But we've also got suburban here in front of us. So what are we stepping on for the first half of the first half? This is just a little Buffalo Trace pick from, I think, Louisville. At Louisville, I didn't really actually look to see where it was chosen from, but pretty sure it was one of our members that brought it in and left it.

So, you know, there's- Single barrel pick of Buffalo Trace. Yeah. So, 90 proof.

Sure. What the MSRP on these probably about $5 more than I would say you're five, 10 more than your average, but flow trace.

And you're finding these, you're finding these bottles now pretty readily, not, not the picks, but the, just the standard issue readily at about 29, 30 bucks picks 35, 39. So we might stretch it to 40, but yeah. Got a nice nose. I tell you what, I think I mentioned to you guys that I've been drinking kind of, it is Memorial Weekend. This is Monday. It's Memorial Day. And thank you to all of our veterans who sacrificed. Yes. Cheers to that. The ultimate sacrifice for us. For sure. And cheers, by the way. Cheers. To those veterans. This is a real wake-up call for me because I've been drinking foo-foo drinks, I was telling you guys, all weekend. We've had family in, and there's not a lot of straight bourbon drinkers in the group, so we were drinking all kinds of stuff. So it's really nice to sit down with just a straight pour of bourbon. Kind of enjoying it. This is a nice baking spice and caramel. Yeah. You know, this is always a good pour and a good value.

Yeah.

It kind of got blown out of proportion over the last few years and now that it's available again in volume. So nice to have it. Yes. But this is a little bit special. This is a single barrel, so it's a one-off.

Yeah. And it's one of those things that's always a special. Like, Buffalo Trace is a special bottle to me, because that was the very first barrel pick I went on. And I was kind of like, I don't know if I'm ready for something like this. And now I've done like 15 or 20. But yeah, it's a special place. I still have one bottle left of that pick. It's collecting dust, and maybe my kids will get it. I think I've talked about how I save some of my bottles for my kids to enjoy at some point.

So, Bo, you are the first filmmaker we've had on the show. This is kind of cool. We have had authors and musicians, and we've had actors on. But we've never actually had a filmmaker on before. So this is kind of cool. We get to sort of see things from kind of behind the camera, which is pretty cool. Sure. Yeah. And how did you get into that, by the way? How did you find your way? And you do that as your day job as well.

I do. So how I got into filmmaking, I went to school for graphic design. So I've always loved art, not necessarily painting or, you know, canvas or whatever, but I've always loved commercial type artwork. And so I got into graphic design. And through that, I developed a love for photography. And through photography, I started to develop a love for what I thought filmmaking would be because I, you know, didn't know anything about it. But, you know, through photography, so I learned the whole photography process, the development, you know, I got into it right probably five years before digital came out. So I was developing my own film, developing my own print. So I learned the whole process. And then through that, I thought it would be awesome to get into videography. So I pretty much self-taught myself everything about videography. And so this is when I was living in Mississippi. originally from Jackson, Mississippi. And then fast forward to 2005, I moved to Knoxville, Tennessee, my wife and I and our family. And I was dabbling with videography and I got a job in 2006 with the company that I'm still with today. But my boss has told me on several occasions, the reason she hired me was because of my graphic design abilities. But in part of my portfolio, I had some of the creative stuff that I had done through videography. And so she said that she hired me because she knew in three or four years she wanted to open up a video portion to our company. And so that's why she hired me. And then so three or four years later, I became the videographer there. And I've been doing that from 2008 until today, I'm still with that same company. So I work in Oak Ridge, Tennessee. But then I got involved with Bourbon through my brother who was into moonshine. And so living in Tennessee, I'm literally a stone's throw away from these moonshiners in the backwoods kind of thing. So I thought, man, it'd be cool to not do something like moonshiners. Moonshiners was already on TV, but to actually go in the woods and film these actual moonshiners making stuff and telling their stories. I'm more interested in the history of that kind of stuff and not necessarily how to make it. That story's the same. So I slowly got involved in that. probably guess, reaching out to people saying, hey, I want to bring a camera into your holler and film. That wasn't.

Did they ever put the black bag over your head and walk you through the woods to get where you needed to go? They never did.

But I finally got a couple people that would let me film. And so I have a couple of old films that are telling the stories of old moonshiners. And so through that, I met a guy named Steve Akeley who runs some bourbon podcasts and this and that.

He's a legend.

Yeah. Yeah. He's a really good friend of mine. And so he reached out. I reached out to him because he had this little bitty newsletter that he put out once a month or something. And he had this thing in there called like bourbon nuggets or something. It was little bitty facts about bourbon. And I thought they would be super cool to put in video form. So the story of You know, sour mash, you know, people think it was solely, you know, James Crow, but it wasn't, you know, so he would have little facts about. And so I reached out to him and I said, Hey, would you be willing to let me put some of your facts into video format? I said, I'll give you all the credit. It's not, I'm not trying to steal your work or whatever. I just want to. fine tune my video skills, but also get involved into an industry that I love. And so he reached back out and said, I have actually a better idea. I have an idea for a few feature link films. Would you be interested in doing that? And heck yeah. But I said, I don't know anybody in the industry. So he said, let me deal with that. I got the connections. if you're willing to do the legwork, you know, the film work. So that's what we did. And so that's how I got involved in bourbon. I was living in Knoxville, driving up here every weekend, just about. So my job, I'm off every other Friday. So on those weekends, I would drive up on Thursday and drive home on Sunday and we would film as much content as we could in Kentucky. And then I was doing that week after week. making films about craft distilleries and the rise and fall of the bourbon industry. We were doing things like that. And so finally, about 2020, my wife said, look, you're gone every weekend. Why don't we just think about moving there? At least I'll get to see you on a ... I was like, okay.

Like, honey, hugs coming in. Right, right, right.

That's kind of how we got here. I became really good friends with Royce Neely. Neely founded the Stillery, and so he helped me out a lot. Just the industry itself, I started to make friends and make connections in the bourbon industry. We moved here, and I haven't regretted one second of it. I can literally hop in the car and either 10 minutes or 40 minutes down the road, you know, I'm where I need to be to film, to do whatever. So I love being here.

So what was kind of your focus before the bourbon thing, like when you first started getting into videography, I guess?

My focuses were really just stuff that I was doing at work and then personally just the moonshine stuff. I wanted to tell stories. If you watch my stuff, I don't like to overly edit stuff. I don't like to overly produce things. I like the story to be the story. And what I found, and I think you guys will agree with me, in the bourbon industry, these stories don't need any Hollywood tweaks to them. These stories tell themselves. And so I like for the people to tell the stories. And here's another thing that I like. When I'm doing a film on, say, Frankfurt, I want to use Frankfurt people that live here, Frankfurt historians, Frankfurt people that document the history. I want to use them and not rely on people like Mike Beach, who is excellent at what he does. And we've worked together on other projects, but I want to use people that are that live here. A little more connected. Yeah, a little more connected. And that's why I reached out to Todd about being a part of this film that we're going to talk about.

So we've had the benefit of viewing this film already. And actually, the longer version, and then now more recently, the fully edited version that you've got. It's fantastic. Thank you. Well done. And I guess June 13th, can't get here quick enough.

Yeah, I'm excited. I hope we have a great turnout. And like you said, It's gonna go to charity, so I hope, I've actually, someone already gave me some money I need to give to you, so we've already got $100, so.

Awesome, here you go, awesome. So this film, and we'll get back to this film now, this film that you most recently produced is not your only project. You've done other projects in the past, but this is your current passion, and this is where you're putting all your effort into right now. Do you think that this film is not only a historical view of Frankfurt, the city, but also of Bourbon? Is it also sort of a pro-Frankfort piece that talks about Frankfurt today and what a great place it is to live?

100%. Whenever the idea came to me and I immediately went to Todd and I said, hey, I got this idea for this super cool documentary. Frankfurt, Kentucky has arguably the richest bourbon history that exists. I mean, we can argue and we can talk about it, but you know, E. H. Taylor, Crowe around here, you know, he's a little bit out, but you know, you have all this rich bourbon history. And I thought, man, there's this awesome story to tell. And it doesn't just stop. That's the greatest thing about this film is it doesn't stop at the history of bourbon. It's not like, We did it. Let's pack it up and move on. Frankfurt is still a thriving, bourbon-centric place. When I reached out to Todd, I said, I want to involve as many people as we can involve in this. We got Diane involved from Bourbon on the Banks. I got Robin involved from Visit Frankfurt. We've also got Downtown Frankfurt Incorporated involved. They have been just as gracious as all the others about volunteering their time, their space, their opportunities to promote this thing. The idea was to not only just tell the history of bourbon in Frankfurt, but it's through that history that we have distilleries like Castle & Key right now. It's through that history that we have Glens Creek. It's through that history that these places are thriving today, Jim Beam at Old Grandad. So the idea was not only just to tell the story of the history, but to get these organizations that promote the tourism in Frankfurt and to help involve them and say, okay, while you're here, you may be a bourbon enthusiast and you're here for that, but while you're here, here's all these other great things that Frankfurt has to offer. And it's a beautiful city. It's a beautiful bourbon-centric city. And even if you're not into bourbon, it's a beautiful city to come visit. So that's the gist of the film.

Well, when you come down, I won't say when you come down off the mountain, but when you come down off the higher ground and you find your way into the river valley of Frankfurt, it's just this, it's wild. It's like you enter another planet. It's so cool. It is so cool.

As a guy from Sparta and originally from Mississippi and Tennessee, how'd you fall in love with Frankfurt? Just, you know, every visit, you just kind of like, just kind of built up?

Well, before I even started filming Bourbon, anything. I was still living in Tennessee. My wife and I decided to come to Kentucky for a weekend just to do a couple of distillery, you know, distillery tours. And this was before COVID. This was before you had to sign up and, you know, it wasn't as chaotic kind of as it is now. So we came to Frankfurt and went to Buffalo Trays. That was the very first Kentucky distillery I ever toured, and I immediately fell in love with it. While we were here that weekend, we went over to Woodford Reserve and did that tour. you know, for those that know the differences, those two tours, the two, you know, the distilleries are different. Buffalo Trace is an industrial, it's been around for 200 years. It's like, it's, and then you got Woodford and it's, you know, manicured and, you know, not saying the Buffalo Trace, you know, but it's just two different types of distillery. So that's kind of, that weekend is when I really, really fell in love with, Bourbon and specifically Kentucky Bourbon. This is why Kentucky is the capital of Bourbon. The stories are so vast. You have distilleries right down the road from each other, but their stories are so different. I come from mainly Tennessee, most of my adult life I had lived in Tennessee. Up until recently, they've come up with the Tennessee Moonshine Trail, which I've always said Kentucky The way they do their tourism, whether it's horses, whether it's tobacco, whether it's bourbon, they do it right. I mean, there's enough on the Kentucky Bourbon Trail that it's not so overwhelming. but you can spend a couple of weekends coming back or you could spend a couple of weeks here and hit things and you hear different stories. And even within the cities, so you go to Louisville, you have Whiskey Row, that's a whole story. You go to Bardstown, that's a whole different story. You come to Frankfurt, it's a different story. And then within those cities, you have these different distilleries that have different stories. And I feel like Kentucky does it better than any state that's out there. Tennessee has the Tennessee Moonshine Trail, It's distillery after distillery, and most of them kind of have the same story. It's my papi's recipe, and it's the best you're ever going to taste. But Kentucky just does it right. And so we fell in love with it. And I knew from that moment we came up here, and I think it was probably 2013, 14-ish, I can't remember, but I knew at that point if I could ever move to Kentucky, I would do it if I had the opportunity. And thanks to my wife, short five, six years later, we're here.

Glad to have you. Glad to have you. Well, fantastic. I think we ought to move on to our second port, Todd.

Yeah, let's do that. This is Glenn's Creek and this is R.W. Robinson's Legacy. And the big reason we have this on there, it's an infinity whiskey and wish Dave was here. Maybe we'll have him on soon. But basically this is kind of a conglomeration of kind of some of the leftovers they have each time they bottle of, I want to say like, I can't remember if he said, like, four or five different products. And they kind of take all the scraps, if you will, and put it together. And so the reason the R.W. Robinson, this guy, worked at Okro from probably, I can't remember when he said he started, like, probably the early 60s, maybe, and worked up till closing. And he was a distiller there. And he's in the Frankfurt Bourbon documentary. not to give you spoilers, but his part is really interesting to me. I mean, my grandfather worked at O'Crow and he knew my grandfather. And yeah, it's kind of interesting to hear his tale about the kind of like what happened to O'Crow.

And for those who might not know, Glens Creek distillery is currently operating in one of the front buildings at the old Crow distillery, which is pretty much in disrepair.

Yes. They've been able to salvage a few things. I know, actually, they got hit pretty bad in the flooding and they had some sort of charity event recently too, I think. Did you happen to make it to that? I did not. Yeah, I didn't either.

But yeah, so there's a lot of history there and places making whiskey again. That's great.

Yes. And then Dave's another big part of the, he's the, I guess, does he distill still or is that all John?

I think Dave and John both do distilling.

Dave is the owner and he's a great part in the documentary as always. I think he has one of the best, like probably the funniest lines in the doc.

So let's check it out.

Yeah.

So I can see, I can see from the back of the bottle, this is the, uh, uh, this is an infinity whiskey. It is a, uh, almost four year old.

Uh, yes, this is 104 proof. It says bottle number 237 barrel four and age 42 months. So three and a half.

And this is just an American whiskey.

Yes. He talks about on the back that Mr. Robinson was the superintendent there at O'Crow. But yeah, they just kind of hit it off. And this was kind of his toast to Mr. Robinson. I've heard Dave talk about Mr. Robinson will come down there and be like, hey, we didn't do it that way. And you just probably regaled them with all kinds of tales of back the way it was before the decline, if you will.

It's got a nice, it's very grain forward. It's, but it's definitely mostly corn. What do you say? Yeah, definitely.

I feel like it's probably got some of their OCD5 blended in with maybe the Cravito Vivo. I think it's all of their whiskeys that they do. OK.

So it's not quite a Solera. It really is like an infinity bottle, a big giant infinity bottle.

Maybe like an infinity barrel. So whatever's left over, they dump it in a secondary barrel.

Cool concept.

But they've been around since 2014. They're kind of an old boy, if you will. It's a neat place to visit. They used to kind of allow you to walk around the yard a little bit, but that's, I think, it's getting a little too rough. They said last time I was down there, I wanted to take a few friends for a stroll, but it's neat to look at. like Distillery meets Zombie Apocalypse a little bit.

If you had one of those Humvees or something, they could blow you in and drive you back through there with run flat tires.

A serious hard hat tour.

They were doing for a while. They were like once or twice a year, they were, you could, get on the tour, you know, walk the grounds with them. And I use a lot of footage. I was able to do a couple of those and I use a lot of footage from that in this film. And it's neat to walk through those old.

Did you do some drone footage here? I did.

Yeah. Yeah. He let me do some drone footage there. And I mean, it's probably one of my favorite spots in Kentucky. It's just, it's so beautiful. And I mean, it's heartbreaking when you, you know, talking about it's in disrepair. So it's never going to,

be what it was, but just to see that- I know, but you think about how Castle & Key was. Castle & Key was very close to the same condition as that, and they brought it back.

Not all of it. Not all of it, but quite a bit, and it was not a cheap venture. Yeah.

Yeah. It takes deep pockets to do that, doesn't it?

But maybe through this documentary, there'll just be all kinds of investors rushing in. Who knows? Yeah.

Yeah, you can't call this a bourbon. It's a little bit of everything. But for me, it is a bit grain forward. It has a nice spicy gumdrop, spice gumdrop kind of bite to it.

I'm always getting like a little roasted coffee note, too, to tail in, like some sort of chocolate malt thing. But yeah, Mr. Robinson was It was great to talk to you. He came to the, we had kind of a premiere here. When was that? Back in December. December. Yeah. Here at the Rick house, you know, for members only. And we had a, I don't know, we had like 50, 50 B-boy here. It was a good turnout. I think I even saw him get a little misty eyed and he was really tickled to be a part of it. And I think Dave was too. Dave had a great time that night. So I'm hoping, I'm assuming they're both going to be at the,

I hope so. Tell me about technology today with respect to cameras and gear and stuff like that. I don't want to get too geeky, but there's probably a few people listening that kind of wonder if they might be able to do this kind of thing as well. What does it take to just get started? Is it just a good cell phone?

You're exactly right. So the beauty of it now is when I got started, I got started right before 4K, all the HD stuff came out. So the big cameras that I would put on my shoulder and you know they weighed 30 pounds and you know that's what we were at my work that's what we would trek through the woods you know filming this and that and then you know then it became you know these these camcorder type if you wanted like a semi-productional semi-professional production you you need to get that type of equipment and then it became when 4k came out you know you had these 4k cameras that were You know, professional quality, but you're spending, you know, five, $6,000 on them and they're still relatively big and bulky. And now my setup that I have right now, I have a couple of DSLR cameras, so digital. SLR cameras, mirrorless cameras, which are, if you know anything about the camera, you know, cameras in the industry, the mirrorless cameras, they're super lightweight. So, you know, if you have a Canon or Nikon camera from, you know, a couple of years back, they probably weigh, you know, four or five pounds, you know, they're kind of bulky, but these are super light, you know, removable lenses. So, you know, you can put whatever lenses you want in there for doing closeups or whatever. And now I literally take my cell phone out to get the shots that I need because I can hold it in my hand. I can run and gun, do it wherever I need to. And the quality of these cameras in the past five years surpass, you know, I have cameras from 10 years ago, but the quality of my iPhone is 10 times better.

That's wild. That's wild. And you have a gimbal.

Yeah, you have gimbals.

Yeah, everything you need. But the audio requires some help, right?

Yeah, you still need to. But it's getting better. It's getting a lot better. But yeah, I always kind of record my audio separately than video and splice them together. But even that, I mean, before, say, five, six, seven years ago, you would have to have some kind of setup like this, a recorder, wired mics somewhere now, it's a matter of throwing a wireless mic on somebody, turn them loose, and you can capture 24 hours of content through the... And I've done some weddings in the past, but I don't like doing those at all, and I've stopped doing those. But it was so easy to throw a microphone on the groom and just turn them loose for the day and not have to worry about, oh, has he mic'd up for this? Just turn them loose for the day and film. And yeah, it's so much easier nowadays to do it than when I started. But I love it because no matter where I am, and my wife gets tired of hearing this, but we'll be out somewhere and I'll say, hey, let me get a shot of this. Let me get a shot of that. So that's her thing is like, well... Because you always have your phone with you. Yeah, I always have my phone with me and I'm ready to get a shot of anything that I come across.

I'll have to pick your brain later about mics, but that sounds pretty awesome. Apple or Android? Just curious.

I'm Apple all the way. All the way. Yeah.

I mean, it's really built for production, right?

Yeah, absolutely. Yeah.

Awesome. Well guys, what do you think?

Good place to sort of kick back and keep sipping and take a break here.

Sounds great. Absolutely. All right. We'll come back after the break folks. We'll have a couple more pours and more from Bo Cumberland and all kinds of good stuff. So stick around. We'll be right back.

Hey, roadies, it's Diane Strong with Bourbon on the Banks Festival again. We have another amazing event this year, but we want you to come early because we've got a lot of events leading up to the festival. Starting on Thursday, we've got another mixology with master mixologist Heather Wibbles on the Bourbon Bell and O.H. Ingram. Leading into Friday, we have got Peggy No Stevens. She's back with another bourbon pairing and a lesson called The Stave is the Rage. It's going to be amazing. Limestone Heritage Distilling is going to be bringing in three single barrels. You're going to learn a lot. We've got the VIP coming back and this year we are celebrating women in bourbon. This year, Bourbon on the Banks Festival promises to be even better than ever. We've already got more than 70 distilleries that are going to be there. More than anything, I need to encourage you to get your tickets as soon as possible. They're selling fast. Some of them are already sold out. If you want to come this year, please get your tickets. We don't want to miss you on October 4th in Frankfort, Kentucky on the banks of the amazing Kentucky River.

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All right, welcome back, roadies. We are here with Beau Cumberland of the Frankfurt Bourbon Documentary. Very good friend of mine and, yeah, my director. I had never done a whole lot of acting except maybe in like the second, third grade plays kind of thing. And so it was an honor to be a part of that, but let's dive into this third pour. What do we got?

All right, I think we're drinking a little bit of the Castle & Key Weeded release, right?

Yeah, this is fairly recent. This is their Cast Strength Weeded, and it is age-stated at seven years. Which is great for a weed, right? I mean, yeah. I mean, I think I was telling Bo during the intermission there that we went down to, we have, the Bourbon Society has a couple of barrels that we've had aging down there since, I think they even chose it at like a year old, like distill it almost. So they're getting ready to hit about eight years old. It should be ready here, I think, July. So we got to kind of preview this before it even hit the shelves. So that was pretty nice. And we were really wowed. There's a lot of bourbon folks and the reviewers out there that weren't overwhelmed. And you always want a place like Castle & Key to do well. We'll dive into a little bit of that history and all that stuff. I think some of the rides have been excellent. A lot of single barrels, but I mean, I don't know. It's just the hype of bourbon today can be a little overwhelming. So everybody thought, oh, it's coming from Castle Key. So it's going to take, you know, the angels will sing as soon as I pour this and hits my lips. But I mean, it was good. It just was not, the wow factor wasn't there. So I think, you know, It's going to get some age on it. And I think it's going to, it's going to get there.

But a seven year we did a seven year we did.

Yeah.

All right.

Uh, so as it is, uh, shoot. A hundred and five point eight proof. Okay. And I believe this retails for about 60. Does that sound about right? 60.

That's fair. For a seven year weighted. And actually I saw it today at Kroger.

I had to pick up something for one of our roadies today who was, couldn't find something. So. You'll know who he is when he listens to this episode, but it was on sale for $55.99, I think, at Kroger today.

Fantastic. Yeah. All right. Well, let us check it out.

Yeah. I think at some point we're going to do a little deeper dive in this. I've been trying to reach out to the folks there to get with them, but.

Oh, well, it's a little sweet and soft, but a little bit of cinch factor on the back.

Yeah. The thing that pops in my head is like bazooka bubblegum.

Like the starch covered bubble gum.

Yeah. Like that little small package and had the little comic strip in there.

Little fruity. Yeah. I mean, I like the nose. I like it a lot. It's kind of a, you're right. A little bit fruity, a little bit soft. Not an overwhelming oak influence on it. Yeah. Yeah. Cheers. Cheers. Cheers. It's good. It's got a little bit of a different profile to it.

It does. It's very soft, though. Yeah. But, I mean, at 105 proof, it's not going to blow your pal in a way. But, Bo, jumping back into your film, about how many hours did you film for this?

So, filming-wise, I think I remember tallying all the footage that I have, and I have about 10 or 11 hours of footage. So that's just finished like footage ready to sit down and edit. So, you know, the time that it takes to go set up and film for each of these, you know, sessions, it's, I mean, each day was probably, you know, I filmed at Buffalo Trace a couple of times and those were easily five, six hour sessions. And so, I mean, I probably have, way over 100 hours of just filming and going through the footage and getting it ready to sit down and edit. And to me, the fun part is the editing. It's the fun and the most repetitive because I'm watching it, you know, by the time I finished a cut and by the time that the film is ready to go, I've seen it 400 times. So, you know, sitting through going through and editing this and taking this part out and putting this part back in or, you know, doing that kind of thing. So, I mean, a project this size, say, you know, say an hour-ish, you know, there's probably 300 hours into it. Wow, that's a big investment. Easily, yeah. Yeah.

But it's fun. And we think we put a lot of time into it.

Yeah, I usually figure it takes two to four hours to edit a one-hour episode, so I usually have somewhere in that two to four-hour range. So, at least it's going to take you twice the time for audio anyway. You do video, that's like a whole different beast. But yeah, I mean, it, uh, it adds up quick. So, um, I can't imagine going through 300 hours of work to put out a one hour episode. I wonder if that, if, if you look at industry average, like, is it, is it, is that typical, you know?

I don't know. It could be. Well, and I say that it's probably that or more because like I said earlier, I don't like to. I don't like to overly edit my stuff. So what I mean by that is, in my industry where I do my full time job, we'll go interview somebody and say we have, just say we have a 30 minute interview, take this piece out and put it here and take this piece out and put it here. So basically you're taking these pieces out and making them say what the narrative is supposed to say. And I'm not saying that's right or wrong, but what I don't, My personal stuff, especially when it comes to bourbon, I want the story to tell itself. I want the people to tell the story. So I'm not going to interview you. and take out the front part and mix it with the middle. You're gonna say what you say and then that's what the story's gonna be.

Right, you just have to choose the content, what's gonna be in the end film. You don't wanna cut for content. Right, exactly. And yeah, we kinda do the same thing with The Virgin Road, right? We never edit to change the story. We only edit for time. Exactly, exactly. Because you have to fit it into a viewable or listenable period of time. And sometimes we go long. We've been known to go along every now and then. But that's fantastic that you try to preserve the authenticity of the original content. I think it's so important, particularly when you're trying to capture the essence of local people.

Absolutely. Yeah.

Because they're passionate about it. It's more than just telling a story. This is their hometown. Yeah. Yeah.

And that's what I've had the hardest time without throwing anybody under the bus. I have the hardest time. I know Todd's hard to work with.

He is ridiculous with his demands.

Only green M&Ms.

That's all I want. When I was doing the moonshine stuff, for instance, the first person that gave me an opportunity to film for him, I said, here's the deal. I want to come tell your story. And what I didn't know is he had been a part of the moonshiners TV show experience. And the storyline that they filmed for and the storyline that comes out are two different storylines. And so he was afraid I was going to come in and literally try to make him sound like a hillbilly from the woods or whatever it is. And it's like, no, dude, I just want to tell your story. Your story stands up on its own. I don't need to add anything to it. And even in the bourbon industry, I found that it's hard because I'm following a lot of people. There's plenty of bourbon influencers out there that do the right thing, but I do follow some that when I come in, the people that own these brands and all these companies, they're like, you can't just take our brand and make it what you want it to. It's hard for me to explain. I don't want to do that. I just want to come in and tell your story. And I do one thing that a lot of the people in my industry don't do. I'll say, you can see 100% of the finished product before I push it live. And if you don't like anything, I'll take it out. Because the point of what I'm trying to do is not, I'm not trying to get that inside story that nobody has heard. I'm not trying to get that inside edge. What I'm trying to do is tell your story that makes your product, It puts it in the light that it's supposed to be in, but it also puts bourbon and American whiskey in the light that it should be in. That's my job. My job isn't to get some inside scoop and twist it into something. I just want to tell the story.

Yeah. I think a lot of the stuff on television, and you mentioned the moonshiners. We've had a couple of the moonshiner groups on the show as well. In private, we won't mention any names, they tell you how scripted things were and how they were forced to do things like put a still on their shoulder and walk up the side of the hill and things like that. It's not real. It's not real. It's one thing to tell somebody's story. It's another thing to tell them what their story is and make them go do it. Exactly. Yeah, I can relate to that completely. And having watched your Frankfurt documentary, I would say that you did a darn fine job. You did a really good job. Thank you so much. So did you, Todd. Thank you. Yeah, Todd did okay. You might have found your calling.

Yeah, maybe PBS or Ken Burns will need some help. I was going to ask, Ken Burns, is he any kind of inspiration? Absolutely. His stuff is just, yeah. I love those things. If he's diving into something, it got me into national parks and reading John Muir. It got me into jazz. I was always kind of like, jazz is cool. But when Ken Burns brought it and I watched it, I was like, oh, I'm going to get into jazz. was asking you just to listen to something the other day.

He's definitely an influence. On a given day, if I'm going to sit down and dedicate my time to watching TV, I want it to be something like that, that not only can I learn something about a topic that isn't readily out there, but also I can watch his documentaries and there are other documentarians that I can watch their stuff and get, oh man, they did a great job telling their story that way. I'm going to try to throw some of that in there. So it's learning style as well as it is, how they attach themselves to the subjects or how they tell the story. So it's a little bit of both.

Pretty cool.

I think the funny part about how this, I mean, you came to me with this idea and I was like, okay, we need to bring in obviously Amzie Winning. That's our president. He's been on the show a few times. And then a good friend of ours, Todd McDaniel, like, to kind of like reach out and like, give me some names of people in Frankfurt to talk to. So, I mean, obviously there were, you know, we just started making like this huge list. And I think we hit quite a few of those, but there were a few like Taylor Hay. He was, he just passed away just probably about four or five months ago, but he worked at ancient age, I think for like years and years and years. But, you know, time and just setting things up like that is really hard. But yeah, I'd be remiss like Todd McDaniel came up with quite a few names. I guess who were like, what are some of your favorite parts of the documentary as it is now?

Well, obviously, my favorite parts were talking to the distillery owners who have taken, like talking to the folks at Castle & Key and talking to the folks at Glens Creek who have taken what was once a shuttered distillery and turning it into their own product, but still keeping the history and the legacy alive of those places. And then, I mean, of course, You can never, you know, leave out Buffalo Trace. You know, they, they've been doing it from the beginning on through. And so just the, the ability to, or the opportunity to just be able to be welcomed into their world and, and say, I mean, you pretty much have free reign to, you know, just do whatever, you know, tell your story. And that was super cool. But also I really enjoyed getting to meet folks like Robin from Visit Frankfurt and just hearing from a. I mean, I know the distilleries are businesses, so they're out to sell whiskey, but still there's way more history and kind of legacy to deal with there. But just hearing from strictly a marketing and promotional standpoint, this is how bourbon, this is how we use bourbon or we intertwine bourbon into just general marketing of our town, of our city. And so, it was interesting to just see it from that perspective and then talk to Diane about how She's responsible for a festival that happens one day a year, but the weight of the history of Frankfurt, the weight of the bourbon economy, all that is on the shoulders of this festival. We might think of it as like, man, it's just one Saturday in October or so, whatever.

One great Saturday.

But the weight of all of that is on her shoulders when she puts this thing together. And so just talking about that kind of stuff and going back to what you're saying just for a second, the hardest part about this is when you have 10 hours of footage. And it's like, you know, like you're talking about, we have, we probably had a list of 15 people that we just didn't even get, get around to interviewing because we just didn't have time or the connections or whatever it is. But, you know, you have all of this stuff and it's like, I don't want to leave this out. I don't want to leave this out. And so narrowing 10 hours of footage down to one hour and still trying to tell the story. It's hard to do. I mean, it's, you know, it's. It's hard to do that, because there's still so much. People are going to watch this and go, what about this distillery? What about this person?

I was going to say, one big one is we actually went down and took some shots at what used to be called 21 Brands. Where we're sitting, it's probably like two miles away. It's down by the creek, and it was a distillery for years. About the early 80s, it decided to shut down. Well, some guy went in and has revamped part of it, put like a kind of a warehouse took down the old rick houses and it is called Benson Valley Bourbon. And he literally has just started kind of like operations. I think he's sourcing. I've heard from another Kentucky's jewelry right now, but yeah, he's trying to bring that little section down there that's been, you know, almost kind of like Old Crow bringing it back to life a little bit.

But see, all that stuff is a footnote in the film. Yeah. You know, we don't want to leave out 21 Brands. We don't want to leave out Old Judge. We don't want to leave out the Hermitage, but they had just as much to do with the The history of Frankfurt is the rest of them, but we just didn't have time to put all of that into it.

So how much time did you guys have to spend in the archives and doing research and, you know, not filming, but just digging?

I mean, and then finding articles, finding photos, finding stuff, and then reaching out to other people, is this, am I reading this right? Is this how this happened? Is this the right person? Is this the right, you know? So yeah, it was hours of that kind of stuff.

You got to separate fact from lore, right?

Yeah, but I mean, you know, Buffalo Trace has its... It's going to stay. I mean, no matter what our good friend Drew Hanisch might find out about how the Bottled and Bond Act went or, you know, Brian Hara from Barb and Justice, you know, the truth is there, but, you know, it's hard to It's hard for a distillery to be like, okay, we're going to run with that, you know? Yeah. And who's to say, you know?

And then honestly, most people probably don't, I'll be honest, most people are not historian type people or history lovers.

It's a small niche.

They probably don't care and it's a great scheme of things. And you get certain license with marketing that you can do. So, I mean, I get it. I understand.

I was going to say, the chances of Elijah Craig's barn catching and his barrels catching on fire only on the inside, it makes a great story.

It's more likely they were burning the fish smell out of the barrels.

So you want to tell us a little bit about June 13th for probably, obviously, more of our local listeners and things, like how is this going to work, and what time does it start, and things like that?

Absolutely. So I want to give a little bit of background before we get to June 13th. So the idea at first was to show this film in Frankfurt. It wasn't tied into anything. It wasn't tied into any kind of flood relief. It was before the flood. We had plans on showing this thing. And the flood happened. And so I reached out to the parties involved. I said, look, I don't want to try to deal with this while people are literally rebuilding their homes in Frankfurt and all this kind of stuff. So let's just table this until later. And a few weeks after that, I reached out to Diane at Berber on the Banks, Diane Strong at Berber on the Banks. She's a good friend of mine. And through her, we reached out to visit Downtown Frankfurt. Incorporated. Incorporated. Susie. Hossley. Yeah, with them. And so what they have done, they have been incredible with their generosity and their willingness to not only be a part of this, but they're funding everything so that we can make 100% of the profits go to the flood relief. That was kind of important. Once we kind of tabled it and then we came back together and said, you know what, we could actually use this for some flood relief. So Diane and Susie, they're basically footing the bill for everything. They're paying for the renting the equipment to show the film. They're renting the space at the foundry. So all that was set up through them. So what we finally decided on is June 13th, which is a Friday night, The Visit Downtown Frankfurt, Incorporated, is they kick off their summer series. So it's a concert, and they're kicking off that summer series on June 13. And as a part of that, you go to the foundry, and there are going to be distilleries lined up in there. And they have control of all that. But I think at the last time I checked, there's probably seven or eight distilleries or more that are going to be there. And so basically, for a donation, It doesn't matter whatever. So for the donation, you get a glass and you get to go through and taste samples from all of the distilleries. And then at 5.30, we're going to show the film. So that's the first showing of the film. And that's kind of the, I don't know if there's a proper term for it, but it's kind of the, you know, everybody sit down and let's watch the film. And after that, concert kicks off outside so there'll be people doing that and then we're going to show the film two more times that night so you can come in and see it you know at 6 30 and at 7 30 but that might be more of a people are coming and going kind of thing but the official showing is at 5 30 they call that a premiere well it is a premiere but but it's kind of the like we want you to come and sit down and the other showings will be kind of... And the film's just a hair over an hour long. Yes, it's like an hour or seven minutes, something like that.

Okay. Well, I think, you know, June 13th, Frankfurt, Kentucky at the Foundry. Yes. Come and bring your donation. Enjoy some great pores. View the film during its premiere and meet celebrities. Meet Bo and meet Todd. I'll be coming back from an Angels Envy pick with one of our roadies that day. Yeah. So I'll join you. I'll be back. It'll be lots of fun.

Yeah, I'm excited. I often talk about how much I love my town. I've lived in Louisville and Lexington, but it's kind of like sometimes there's just no place like home.

Shelbyville, too? Yeah, I've lived in Shelbyville. All right. Don't forget those Shelby counties. I know. I was like four, but I had a lot of family there.

But there's no place like home, and I love my town. I love to see it do well. I mean, I don't think there's any town out there that's perfect. But this one, it's all right.

Can I tell a quick story about Todd doing the narration for this? Oh, yeah. I've got to hear this. So I reached out to Todd early on and I said, you know, as I mentioned earlier, I do want this to be you know, filled with people from the, from Frankfurt, you know, historians. So I was like, I really want somebody from Frankfurt to do the narration. And it's like, if you would like to do it, I would love for you to do it. So he agreed to do it. Before he did all the narration, I had to use AI to get the kind of narration laid out for timing purposes. So I used AI and I used this voice that sounded an awful lot like Ryan Reynolds. And so if you hear the first cut of this film and you watch the very first cut, it's Ryan Reynolds' voice narrating this whole thing. And so I sent it out to Todd, I sent it out to Diane, I sent it out to all the people invested in it and I said, hey, what do you guys think about this first cut? It's very rough. And the narration is, you know, this isn't going to be the narrator. I said, Ryan Reynolds isn't going to narrate this. And so Todd immediately sent back, you know, I think Ryan, like I'm not competing against Ryan Reynolds.

I think he should do this. It was uncanny.

Yeah, it was, it was actually a pretty, like AI has gotten really good. Yeah, it has gotten good. And so, um, but I, I said, no, Ryan Reynolds is not going to be the narrator for this. It's going to be you, Todd. So Todd won out over Ryan Reynolds. That's right. Narrating the piece.

I think you beat him in every aspect because you brought a reality and a local flair to it. Local voice, yeah.

Yeah. I mean, but here's the thing. Most of the words were... were his. I think I actually kind of came up with the last part. I was like, we wanted to get back and we didn't touch much on him. But Russ Kennedy, if you ever come here, is he still doing those tours, the E.H. Taylor tours? I think he does them in the summertime. Yeah. Just a true Frankfurt historian. He loves Frankfurt. He's done tours here and like all kinds of things. And just, yeah, just a lovable, lovable guy. But I was like, hey, we should Like, go up to the cemetery, Frankfurt Cemetery. Like, we'll get rust and meat up there. The Toyota trio is what we called it. We all pulled up in Toyota Tacomas, which was pretty funny. And yeah, shoot the final scene. And yeah, and I just kind of came up with something I thought was kind of just like perfect to end. in the documentary on. And yeah, if you got to watch it, I know. But like I said, all you roadies out there, it will be on the Bourbon Road page and the Bourbon Roadies page as soon as we show it the 13th, I promise. And yeah, it's awesome to be a part of. I mean, I don't know if I'm going to get an IMDB page yet, but we'll see. I was going to say, if he puts it on there, then I'm going to go add my photo to it. All right, so you ready to drink some fire water? Let's drink some fire water. Now this is, we've talked about this. I think we talked about how this was dropping and this is Whiskey Thief's Mayday Rye. And this is a rye that comes out every year. This is a big boy. This is the 2025 version and it is 73% alcohol by volume. So it is 146.

And I believe

My good friend Caitlin out there said this was a seven-year rye. Wow.

Well, you can't pick this one up by mistake. Yeah.

And as far as I know, there should be still a few bottles maybe out there if you're going to be in the area. But I tried to keep it very Frankfurt-centric on what we've sipped on. Oh, I love the nose on it.

I'm getting a lot of cinnamon off the nose. Yeah. Very oaky.

Yeah, I was going to say oaky. Yeah, you're right. Cinnamon.

Whiskey thief could, that oak char. Yeah, cinnamon-y. I think it smells bark. Yeah, for sure. Wow. A little like, it's the rock candy. Yeah, yeah.

Really good. Yeah. Really like that. Yeah, I would think it would like burn my nose. I was going to say, surprisingly it does not like- It does not, yeah. Punch you out. Cheers. Cheers, guys. Well, good thing we all wore our big boy pants. Yeah, that's, that's good stuff.

Yeah. We'll go in a deeper dive on that one. I think soon do a little review. You get a lot of little barrel char on theirs, but that's nice.

So we're all really looking forward to your premiere on June the 13th. And then those who can't make it, of course, we'll get an opportunity to view it on YouTube, on the Bourbon Road website. We'll certainly do a blog article and do a nice review of it. I guess, you know, the big viewership is going to come when it hits general population, right? When it goes out for everybody to see. But I would imagine that there'll be a way for them to continue to donate after the fact. Is that something that's tied to the film in any way or on the web page?

Yeah, once we post it live, you know, after the event, we will definitely have a way for folks to continue to donate and yeah, that'll be it.

Do you think that this will find its way into public television and local historical societies and other showings?

Honestly, I'm open for it to be shown however the city of Frankfurt and the people of Frankfurt want this story to be told because it's for them, I'm not trying to claim to be an outsider to come in to tell their story, but I just wanted to be able to tell a story that I love. As an outsider, I cherish the stories that these folks have told. I would love for it to be shown on public television or any outlet that would show it.

That's awesome. Well, you've also done some other projects, one of which you did with the people from the Frankfurt Bourbon Society and Bourbon on the Banks. Can you tell us a little bit about that one?

Yeah. So shortly after I joined the Frankfurt Bourbon Society, a couple of years ago, I was introduced to Diane Strong, who's over the Bourbon on the Banks Festival. And she was toying around with an idea of getting the just bourbon kind of out there to folks who didn't know a lot about bourbon, because if I'm remembering this correctly, we were thinking in terms of folks that come, that maybe come to the Bourbon on the Banks Festival because their dad or their uncle or their mom or whoever it is is into bourbon, but they're not, so they don't know a lot about bourbon. So we came up with this series called Undressing Bourbon. And so the first year, we call them seasons now, so the first season, but the first year was two years ago. And it was basically the whole series and there were 10 episodes where we're dismantling myths about bourbon. And so we would take a myth about bourbon and kind of dissect that and have somebody talk about it that kind of told the truth about that aspect of bourbon. So we did that series. And then last year, the series, we called it Undressing Bourbon, Bringing It Home, where we talked more to the people involved in bourbon, about how did you get involved in bourbon? How did you get where you are today? So we got to kind of tell those stories and that was kind of cool. And this year, we're not really so much focusing on undressing bourbon, We have a couple of episodes we're going to put out, but it's not going to be a full-fledged thing like we did the past two years. But this year, we're kind of focusing on the barrel picks and showing the stories of that kind of thing. There's been just a few barrel picks.

We had a lot of fun. old peppered with us, and we had a great time with that. And actually, I think you may have released the chicken cock pick that we did. And that was actually, I got filming credits for that with Amzie and I.

So that was a lot of fun. I'm learning from him a little bit too.

So he's like, I can't make it, so you're going to have to do the video.

So you got Amzie up on top of the chicken?

Yeah, I was director for that. Didn't take a lot of directing. Like, Amzie, get on that chicken. He's like, all right, got it. Done.

That was pretty cool. Yeah, but that was fun. So where can people find a dressing bourbon?

Undressing Bourbon is actually on the Bourbon on the Banks webpage. So you go to bourbononthebanks.org and then there's a tab at the top, Undressing Bourbon. You can click on that and then see that. And then all of the episodes and seasons are on my YouTube channel as well. So that is, if you go to YouTube, it is the longest YouTube name in history.

Write it down, folks.

Can I explain where that came from? Yeah. All right. So you can go to my website, my YouTube channel, My Journey Through the American Spirits. So if you go to YouTube and just type in My Journey Through the American Spirits, you'll get to my stuff.

Yeah.

Where that came from, Todd always gives me trouble saying it's the longest one possible. But whenever I was getting into bourbon, I wanted it to be about my journey, but my bourbon journey was taken. I know that guy.

We know that guy. We know a guy.

But all of the easy, you know, my bourbon journey or my whiskey journey, all that stuff was taken. And so I thought about, okay, well, let's make it about American spirits. So my journey through the American spirits came up simply because I've done stuff on moonshine, which is an American spirit. whiskey and bourbon and now we're single malt, American single malt. It's not just bourbon-centric. It's mostly bourbon, but it started with moonshine. It started with all these other, what we could call American spirits. So it's my journey. It's my personal journey through all these American spirits. And it's his dag on YouTube channel. That's right.

If you can type it all in, go subscribe. I'm a subscriber, but if you can type it all in there.

If I'm standing next to Todd and you ask me, what's your YouTube channel? Before I can say it, Todd goes, it's the longest name in history. It's my journey through the American Spirit.

I'm usually like, here, I'll just share it with you. That way you don't have to search it.

All right, we're going to pause here. We're going to take a sip while everybody writes down and subscribes to My Journey Through American Spirits on YouTube. So let's have a drink of this wonderful rye.

but he does a great job. I mean, not all his videos are an hour and seven minutes, but like he does some really fun shorts.

So your webpage and your YouTube channel is one in the same.

Yeah. I used to have a website that kind of was the, like hub of everything. But I've since got rid of that because I really want to drop people to that YouTube page. So my Facebook, I have a Facebook page. It's my journey through the American spirit. So anything, Instagram, Facebook, all of that stuff just drives you to the YouTube. I want people on the YouTube. And you're right. There's I do have a few feature length pieces on there, but most everything on there is, you know, yeah, two to five minutes, you know, maybe 10 minutes.

I mean, and there's a lot of familiar names. I mean, folks, obviously we've had on here. You've had like, what's his name? John at Peerless. John Waddle. John Waddle. You've had the Neely's of course. Yeah. I mean, it's a nice little who's who of bourbon, just like, you know, we've.

And I usually do try to stick more to craft bourbon because the heritage brands have a big marketing budget. They can tell their own story and I'm not trying to retell what's already out there. So, you know, I do like to tell the story of the small craft.

Yeah, you've had Walter on there from Whiskey D that we're sipping on now. All right.

Well, I hope everybody checks you out on YouTube, checks out your channel on YouTube, checks out your Facebook page. My journey through... Through the American spirits. The American spirits, yep. Sounds great. And don't forget, mark this date on your calendars, June 13th, Frankfort, Kentucky. Where's it going to be at? at the Foundry in Frankfort, Kentucky.

It's on Broadway.

No prior purchase required. Just show up, walk in the door, make your donation, drink some whiskey and watch a movie. Yeah, yeah, absolutely. And meet famous people. Bo Cumberland and Todd Ritter.

Actually, Freddie Johnson may show up. I've talked to him recently.

Good deal. Lots of fun.

I'm hoping we can have a little session in there after the film or something where we kind of pull up the people involved and let them do a little talking about it.

Three high chairs on stage. Yeah, that'd be fun. Yeah. Yeah, absolutely. I'd be a nervous wreck.

It's just you two looking at me right now with a bunch of people I've been freaking out.

I'm hoping to get Russ to dress up and come up and talk as E.H. Taylor. That's a fun part of the film.

Oh yeah, definitely. Yeah, he does a good job. Well, Bo, it's been a blast to have you on today. Thank you. Todd, thank you for setting up this wonderful tasting. I have to say that this Whiskey Thief really did finish the set nicely.

Yeah, that's good stuff. They make a great ride.

Yes, they do. They really do. Again, Bo, thank you so much for being on here. We wish you all the luck in the world with your premiere and we hope people will check you out on YouTube and Facebook and check out everything you've done. We certainly hope that they'll show up on the 13th for your premiere. That'll be awesome. Yeah. Well, thank you so much. All right. Well, you can find the bourbon road on all social media outlets. You can find us on Instagram, Twitter, YouTube, TikTok, Facebook threads. Yes, we do them all every week. Todd and I, we'll get together on a Wednesday. Uh, we'll, uh, we'll have somebody on the show like Bo. We'll, we'll drink some whiskey. Have a good time. Again, our first director. Yeah, our first filmmaker, Bo Cumberland. So yeah, we have to add that to our script. That's right. People we've had on, but we love having guests on the show. We also like getting out and touring distilleries. I think we're going to do a number of those. We love doing barrel picks. We love, it's just, this is just a great industry. It's a great business and we love being a part of it. We hope you'll tune us in every single week. The best way to make sure you don't miss an episode, just scroll to the top of the app you're on, hit that subscribe button, that way every week you'll get a bell notification letting you know that Jim and Todd have dropped another episode and we'll get you through that next drive or cutting grass or whatever it is that you do with your headset on. We'd love to be part of your day. But until the next time, we'll see you down the Bourbon Road.

you