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Episode 403 July 24, 2024 · 41:29
403. Brown-Forman - Wind Powered Whiskey

403. Brown-Forman - Wind Powered Whiskey

Miley Hartsuk of Brown-Forman breaks down wind-powered whiskey, white oak conservation & zero-waste distilling while Jim & Todd sip Old Forester 1924 and the classic 100 Proof.

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Show Notes

Jim Shannon and Todd Ritter welcome listeners to another episode of The Bourbon Road, this time stepping beyond the glass to explore the broader world of bourbon sustainability. Joining them is Miley Hartsuk, Sustainability Manager at Brown-Forman, who pulls back the curtain on the company's ambitious environmental and supply chain initiatives — from regenerative agriculture and white oak forest conservation to wind-powered distilling and zero-waste production facilities. It's a conversation that reframes what it means to enjoy a pour of Old Forester or Woodford Reserve responsibly.

On the Tasting Mat:

  • Old Forester 1924 10-Year Old Whisky Row Series 100 Proof: A recent release from Old Forester's Whisky Row Series, this 100-proof Kentucky straight bourbon offers a rich, layered experience befitting its decade of maturation. Todd brought this bottle to the table, having sampled it on a recent prior episode. (00:02:14)
  • Old Forester 100 Proof Signature Whisky: The classic, widely available 100-proof expression from Old Forester, offered at an accessible price point of around $25. Jim Shannon poured this staple from Brown-Forman's flagship bourbon brand, representing the everyday excellence that has made Old Forester a benchmark in American whiskey. (00:02:25)

Miley Hartsuk brings genuine passion and expertise to this episode, walking Jim and Todd through Brown-Forman's sweeping 2030 sustainability goals — including sourcing 100% renewable electricity, achieving water balance in high-risk watersheds, maintaining zero-waste-to-landfill status across all production facilities, and protecting the long-term viability of white oak forests through the White Oak Initiative. Whether you're a casual sipper or a deeply committed bourbon enthusiast, this episode will change the way you think about what's in your glass.

Full Transcript

Brown-Forman Old Forester Woodford Reserve sustainability supply chain sustainability renewable energy wind power solar energy white oak initiative regenerative agriculture circular economy zero waste water stewardship bourbon barrel power purchase agreement Jack Daniels bourbon podcast Miley Hartsuk sustainable forestry bourbon sustainability

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