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Episode 403 July 24, 2024 · 41:29
403. Brown-Forman - Wind Powered Whiskey

403. Brown-Forman - Wind Powered Whiskey

Brown-Forman Sustainability Manager Miley Hartsuk joins Jim & Todd to talk wind-powered whiskey, white oak conservation, and the road to 100% renewable electricity by 2030.

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Show Notes

Jim Shannon and Todd Ritter welcome Miley Hartsuk, Sustainability Manager at Brown-Forman, for a deep dive into one of the whiskey industry's most ambitious environmental programs. From wind-powered distillation to white oak conservation, Miley walks us through how Brown-Forman is weaving sustainability into every link of its supply chain — grain to glass and beyond. Whether you're a bourbon fan curious about what goes into your pour or someone passionate about the future of American spirits, this is a conversation that will change the way you think about what's in your glass.

On the Tasting Mat:

  • Old Forester 1924 10-Year Old 100 Proof: A recent release from Brown-Forman's Old Forester distillery in Louisville, Kentucky. Bottled at 100 proof with a stated 10-year age, this expression showcases the richer, more developed side of the Old Forester lineup with deeper oak influence and layered sweetness. (00:02:14)
  • Old Forester 100 Proof (Signature): The flagship expression from Old Forester, bottled at 100 proof and widely available at an approachable price point around $25. A straightforward, classic Louisville bourbon with balanced grain, caramel, and spice notes that have made it a staple on bourbon shelves for generations. (00:02:14)

Miley Hartsuk brings remarkable clarity to topics that don't always get the spotlight they deserve — from the surprisingly near-term risks to white oak forests to the mechanics of power purchase agreements that help Brown-Forman offset more than 90% of its U.S. electricity usage through wind energy. It's a reminder that sustainability isn't just good PR; it's smart, long-term business. Raise a glass of something from the Brown-Forman family, head over to brownforman.com to explore their full sustainability roadmap, and we'll see you down the Bourbon Road.

Full Transcript

Miley Hartsuk Tasting Interview Bourbon Kentucky Brown-Forman Old Forester Brown-Forman sustainability bourbon Old Forester Woodford Reserve wind power renewable energy white oak supply chain Miley Hartsuk power purchase agreement circular economy sustainable agriculture water stewardship Jack Daniels distillery green whiskey zero waste bourbon barrels environmental sustainability